Here are 5 of the best ways to use interactive video in 2022
New Year, New Marketing Strategies. We all know that video marketing is on the rise year after year and what better way to showcase your videos than making them more engaging and useful.
Last year we found that customer engagement has been one of the key focus in marketing strategies and interactive videos have really helped our clients improve on that. In general our interactive videos increase conversion rate by 4 times and have an 80% engagement rate.
Our top 5 ways to use interative video in 2022 is as follows:
1. Customer Engagement
2. Product Demonstrations
3. Enhancing Video Content
4. Informative Videos
5. QR codes
1. Customer Engagement
Giving your customers a more personalised and memorable experience will increase your customer loyalty. Something as little as an Interactive 'Thank you' video packed full of information and discounts can increase sales and brand loyalty.
Interactive videos don’t have to be used just for marketing, they can be used in all areas of your business to help bring back customers and increase your retention rate!
2. Product Demonstrations
Water bottles and food containers are not the most interesting products in the world, but this product demonstration video was done in such a way that they could showcase their most popular products and use interactive video to allow users to link straight to that product.
3. Enhancing Video Content
Enhancing your video content can really help your company stand out from the crowd.
Interactive videos gives your video a new look and feel, and when combined with new emerging video footage (like drones) - the combination is unequalled.
Golf Course Flyovers created an in depth interactive video showcasing each hole, including information on its length, handicap and even included tips, it’s a golfers dream!
4. Informative Videos
Providing enough context and detail in a short video is hard to accomplish. Interactive videos enable literally endless information to be provided to the end user.
Ritual gym created an welcoming tour video of their establishment introducing the customer in a First Person View experience.
Throughout the experience 'hot spots' appear in the video which signify the user to gain more information on the tour of the gym complex.
Whatever your business or audience, add depth and context to your video content. With interactive overlays you can add picture galleries, forms, downloadables, even more videos within your interactive video.
5. QR codes
QR codes are back!!
Love them or hate them, due to the recent pandemic, everyone has been forced to use QR codes for the track and trace program.
All of a sudden they are popping up everywhere, ordering food from a pub table, magazines, window stickers, even sometimes the odd toilet.
They are a great way to get peoples interest as it is only human nature to discover.
Neem London use QR codes on their labels of their products to increase customer loyalty. The customer can scan the QR code and have a personalised video to find out more information on the product that they have just purchased.
Go ahead and scan that code!
Have any questions about any topics above?
If you would like more information on interactive videos or have any questions, please Contact me here.
Author: Stuart Verschoyle
